Corona: scenarios and strategies

At the start of the COVID-19 pandemic, The Ruijter Strategy, in co-production with dr. Marc Gramberger and dr. Steven Libbrecht, developed four scenarios that organisations could use to strategically prepare for the uncertain development of the pandemic. These scenarios imagine four possible futures in which the pandemic either lasts a long or a short time and in which society adapts to the new situation or goes back to normal.

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“Bad scenario’s don’t exist, only bad preperation.”

Paul de Ruijter

“By using language and visuals, we can create the future today.”

Jolanda van Heijningen

“The future cannot be forecasted, but it can be foreseen.”

Renate Kenter

“History shows us how unpredictable the future can be.”

Friso van Nimwegen

“The complexity of the future requires multidimensional thinking, anticipating and acting.”

Sharda Tewari

“Being well prepared is better than hoping that things will work out.”

Reinier Hattink

“Conducting research about the future is the greatest thing there is.”

Femke Pennink

“Without having a clear strategic goal, you are the puppet of circumstances.”

Kwint Kramer

“To be able to think about the future, you need to have the figures in order.”

Jannie Pruimers-Lanenga

“Discovering connections between data and trends remains fascinating.”

Iris Lijkendijk

“”One cannot drive with just the rearview mirror; look ahead and overtake! That’s the essence of scenario planning.””

Aryzo Arrindell